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The Revenue Execution Playbook for B2C Marketers: Optimize Paid Media with 1st-Party Data

The Revenue Execution Playbook for B2C Marketers: Optimize Paid Media with 1st-Party Data

Invoca
Pages 8 Pages

The "Revenue Execution Playbook for B2C Marketers" emphasizes optimizing paid media campaigns with first-party data, particularly from phone calls. By integrating AI-driven tools like Invoca, marketers can accurately measure conversions, improve ad targeting, reduce wasteful spending, and retarget high-value leads, improving ROI and ROAS. This approach enhances campaign efficiency, enabling better attribution and optimization.

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