Enterprise FinTech: Audience Segmentation by LTV for 20% Increase in ROI
Enterprise FinTech: Audience Segmentation by LTV for 20% Increase in ROI
7 PagesEnterprise FinTech Case Study Audience Segmentation by L TV for 20% Increase in ROI2 Fintech: Audience Segmentation by LTV for 20% Increase in ROI CHALLENGE We were tasked by our client, an enterprise financial technology company, to shift budget previously used for TV ads to digital campaigns to find incremental conversions and lower CPA. After achieving this on Facebook, using a blend of oCPM/CPC bidding, Carousel Ad creatives, and nested
