MVMT: Multi-Channel Campaign Optimization to Scale Conversions x100 and Lower CPA by 56%
MVMT: Multi-Channel Campaign Optimization to Scale Conversions x100 and Lower CPA by 56%
8 PagesMVMT Case Study Multi-Channel Campaign Optimization to Scale Conversions x100 and Lower CPA by 56%2 MVMT Case Study CLIENT MVMT, an ecommerce company selling minimalist men’s and women’s watches. CHALLENGE Optimize performance across all viable digital channels while rapidly scaling conversions. EXECUTION We took over MVMT’s Google campaigns at the end of April 2015 and have since taken over management of Twitter, Reddit, YouTube, Amazon,
