By David Rodnitzky, CEO CuriosityStream: T witter Optimization for Low-Cost Conversions2 Case Study: CuriosityStream - Twitter Optimization Client: CuriosityStream, the world’s first streaming video on-demand service for premium educational, factual content. Challenge: Optimize Twitter to increase conversions at CPAs below the campaign portfolio average.3 Case Study: CuriosityStream - Twitter Optimization Solution: In early May of 2015,

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