Case Study

Goal: Acquire Socially Referred New - To - File Customers With High LTV.

Goal: Acquire Socially Referred New - To - File Customers With High LTV.

Pages 1 Pages

2 2 GOAL: ACQUIRE SOCIALLY REFERRED NEW-TO-FILE CUSTOMERS WITH HIGH LTV. STEP ONE: Initial Marketing Push Across Various Channels - 5% higher open rate - 10% higher click-through rate - 55% of clicks opted in STEP TWO: Prompt Opt-Ins To Refer Best Friends - 4.9 friends tagged on average - 42% of opt-ins generated from social referrals STEP THREE: Notify All Opt-Ins Of Short-Term Offers To Claim - 80% of opt-ins claim within 20 minutes New Customer Files: 56,198 emails Immediate Revenue: $850,000 New Customers Avg. 15% higher spend than most channels over 90 days Brand Customer Exclusive access for you and your friends! New product coming soon! Celebrate with limited time offers for you and your friends! I WANT IN Sharing this with friends to opt inbefore it’s too late! SHARE

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