CUSTOMER RETENTION MODULE CASE STUDY CUSTOMER RETENTION MODULE CASE STUDY 3 THE SITUATION Regardless of how large the brand, marketers must focus on reactivation efforts. While customer acquisition always seem to take a front seat, it’s critically important to fix the “leaky bucket” to engage and reactivate those who are at risk or have become lapsed to build long meaningful customer relationships. PAIN POINTS Keeping customers engaged consistently is difficult The average business loses 20 percent of its customers annually simply by failing to attend to customer relationships. In some industries, this leakage is as high as 80 percent.* Reactivating Customers with the Quikly Retention Module *Data provided by MarketingWizdom 1 2CUSTOMER RETENTION MODULE CASE STUDY We’v

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