Adikteev offers a solution to help gaming publishers maximize their audience and revenue on Facebook Instant Games (FBIG) by targeting high-LTV users. With Apple’s ATT framework affecting iOS-based games, streaming platforms like FBIG allow publishers to target users based on user IDs rather than device IDs, creating new opportunities. Adikteev’s technology predicts LTV and retention rates, enabling smarter targeting and improved user acquisition. By leveraging machine learning and Facebook's logged-in user data, publishers see better retention (up to 35%) and higher ROI, with one client seeing a 40% increase in app launch rate and a 40% decrease in cost per launch.

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