MARKETING CHALLENGE Acquisition of a new customer is five times costlier than retaining an existing customer. Brand marketers are tasked with finding solutions to reactivate the ever-growing set of lapsed customers. In fact, according to a recent Marketo study, 25-50 percent of email database subscribers are “inactive,” presenting a significant opportunity to re-engage this audience to drive incrementality. QUIKLY SOLUTION Quikly’s Retention Solution helps to activate inactive subscribers instantly by rewarding behavior through personalized and relevant content. Campaigns are designed to capture attention from lapsed customers, re-educate them on the brand, and capture key insights into why they lapsed in the first place. Reactivating Lapsed Customers RETENTION CAMPAIGN RE

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