Case Study

Goal: Acquire New Loyalty Members While Motivating Key Behaviors From Existing Members.

Goal: Acquire New Loyalty Members While Motivating Key Behaviors From Existing Members.

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1 1 GOAL: ACQUIRE NEW LOYALTY MEMBERS WHILE MOTIVATING KEY BEHAVIORS FROM EXISTING MEMBERS. STEP ONE: Initial Marketing Push Across Various Channels - 8% higher open rate - 15% higher click-through rate - 72% of clicks opted in STEP TWO: Prompt Opt-Ins To Complete Various Actions - 60,000+ existing member app downloads over 3 campaigns - 45,000+ new loyalty member sign ups within a single campaign STEP THREE: Notify All Opt- Ins To Claim Points - 75% of opt-ins claim within 20 minutes Brand Customer Surprise! Free points releasing soon. DOWNLOAD APP EARNED TIME 0:00 LIVE RELEASE OPT-IN PHASE 15 Loyalty Points Congratulations! You were fast enough. Add to your account now! LOAD TO ACCOUNT I WANT IN We’re releasing tons of loyalty points sometime soon! Up to 10,000 are up fo

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