Case Study

Focus Technology Leverages Intent Data to Improve Sales Alignment and Accelerate Pipeline

Focus Technology Leverages Intent Data to Improve Sales Alignment and Accelerate Pipeline

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Focus T echnology Leverages Intent Data to Improve Sales Alignment and Accelerate Pipeline CUSTOMER SUCCESS PRIORITY ENGINE TM Challenge Focus T echnology needed to get in front of the right decision makers at the right time in the buying cycle to keep the sales team’s pipeline full. Solution They began using Priority Engine TM which provides access to active prospects and specific information around their solution needs. Results • Better data helped Focus improve the pipeline impact of their marketing campaigns • Helped them secure additional MDF funding • Added $1.2 million to pipeline in 5 months Company Overview Founded in 1997, Focus Technology Solutions is a VAR (value-added reseller) providing enterprise-level technology solutions and managed services to add

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