The State of Intent Data for Go-to-Market Teams:

17 Pages

The B2B buying process is increasingly complex, involving 6 to 10 decision-makers. Intent data aids GTM teams by revealing organizations' interest in specific products/services. In a competitive landscape, intent data guides marketing, sales, and customer success teams to engage target accounts effectively. 90% of users find intent data effective, yet challenges exist. The report explores how B2B teams leverage intent data to drive revenue, offering 4 key insights and detailed data for deeper understanding.

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The State of Intent Data for Go-to-Market Teams:

The State of Intent Data for Go-to-Market Teams:

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