Sarah Richards, Senior Director of EMEA and APAC Marketing at Digital.ai, shares how the company used Informa TechTarget's Priority Engine, BrightTALK, and content syndication to turn intent data into pipeline. Facing challenges from a multi-org merger, Digital.ai needed to upsell existing customers and reach new ones. By identifying active buyers, personalizing outreach with AI, and integrating Salesforce, they streamlined workflows, improved engagement, and significantly contributed to pipeline growth. Their sales and marketing teams now align more effectively using real-time intent insights.

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