Schneider Electric, a leader in energy management and automation, partnered with Informa TechTarget to enhance its account-based marketing (ABM) strategy using Priority Engine™ intent data. Their goal was to acquire high-quality, GDPR-compliant contacts and leverage intent data to refine their marketing and sales outreach. By using Priority Engine and Informa TechTarget Lead Generation programs, Schneider Electric improved targeting, increased engagement, and strengthened its pipeline. Over 10% of Priority Engine contacts became “returning active users,” demonstrating significantly higher engagement than other lead sources. Their marketing team also uses Market Monitor for content strategy insights and tracks KPIs focused on engagement and pipeline impact.

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