Intent Data
Intent Data
11 PagesDun & Bradstreet's whitepaper on intent data elucidates its significance in B2B marketing strategies. It emphasizes utilizing intent signals to identify prospects' purchase intent, enabling more targeted and effective marketing campaigns. By harnessing intent data, businesses can enhance lead generation, improve sales alignment, and achieve higher conversion rates. The whitepaper underscores the value of leveraging intent data to drive informed decision-making and maximize ROI in marketing endeavors.
