Schneider Electric effectively integrated TechTarget's Priority Engine™ into its account-based marketing (ABM) strategy to generate pipeline and enhance engagement. Leveraging precise intent data, the company targeted strategic accounts and specific IT professionals, aligning its content and outreach to their interests. By utilizing Priority Engine for prospect-level insights and Market Monitor for content strategy, Schneider Electric personalized its marketing efforts and enabled sales teams with actionable intelligence. This resulted in improved lead quality, higher engagement rates, and significant contributions to their pipeline, demonstrating a strong ROI from their TechTarget program.

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