This Dealfront playbook outlines how B2B sales and marketing teams can use intent data to drive pipeline growth through Account-Based Marketing (ABM). It recommends identifying and segmenting accounts by engagement level, aligning sales and marketing, and executing personalized, multi-touch outreach. Tools like Leadfeeder help track real-time behaviors and prioritize high-intent leads. The process boosts efficiency, improves targeting, and increases conversion rates by turning signals into strategic, timely engagement that accelerates deal velocity.

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