This guide emphasizes using Priority Engine for event marketing, highlighting the importance of in-person events, webinars, and virtual events for lead generation and brand awareness. It offers strategies for pre-event planning like defining target audiences, selecting event topics based on customer pain points, and creating targeted account lists to drive attendance. The guide also covers effective marketing outreach, including setting a consistent email cadence and leveraging social media. For sales engagement, it suggests personalized outreach to increase attendance. Post-event follow-up is crucial for nurturing relationships, suggesting personalized follow-ups based on event interactions.

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