C 2019 Mavrck All Rights Reserved – Proprietary and Confidential C 2019 Mavrck All Rights Reserved – Proprietary and Confidential Eyeconic Referral Program C A S E S T U D Y Objectives Eyeconic was seeking new ways to generate brand awareness and grow its top-of-the funnel subscribers. While the brand had a strong bottom-of-the-funnel strategy, it struggled with optimizing its initial email welcome campaigns - which would often result in higher than average prospective customer churn. Eyeconic wanted to find an alternative to its standard email opt-in, and spread the word in the process. ? Increase brand awareness and site traffic ? Grow top-of-the-funnel subscriber base with an alternative customer experience to its email welcome campaigns ? Maintain or exceed 2x ROAS benchmark

Join for free to read