CASE STUDY: HOW A POPULAR BABY BRAND TURNED CUSTOMERS INTO AMBASSADORS TO CREATE IGC84.1K TOTAL IMPRESSIONS 16.9K TOTAL ENGAGEMENTS 99 PIECES OF CONTENT 26 TOTAL INFLUENCERS 20% AVERAGE ENGAGEMENT RATE (INDUSTRY AVG.: 10.1%) $0.23 AVERAGE COST PER ENGAGEMENT (INDUSTRY AVG.: $0.36) THE CHALLENGE: The brand team was managing influencer programs manually, unable to achieve the scale and time efficiencies they were looking for. They wanted to find influencers within their 150,000+ customer base who were part of their loyalty program and turn them into ambassadors to create social media content and generate ratings and reviews. The brand sought to measure total influencers/ ambassadors activated via the program, the total amount of content created, and the awareness driven around products and

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