A cardiovascular device company sought to boost referrals for its new implant but lacked full visibility into referring cardiologists and effective field support. IQVIA deployed a referral field team, integrating longitudinal prescription and procedure data to identify high-potential physicians. The team engaged 1,200 cardiologists, achieving an 11% higher referral rate versus a control group. Reps referred one additional patient per quarter, generating $33M+ in quarterly ROI. The program scaled from 9 to 18 reps, with some hired directly by the client, proving recruitment quality and measurable sales impact.

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