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Referral-Focused Field Team Helps Increase Medical Device Sales

Referral-Focused Field Team Helps Increase Medical Device Sales

IQVIA
Pages 3 Pages

A cardiovascular device maker partnered with IQVIA MedTech to boost referrals for a minimally invasive procedure by educating general cardiologists, who see patients earlier than implant specialists. IQVIA hired and trained a referral-focused field team of 12, later expanded to 18, with 12 integrated into the client’s internal staff. In metro areas with dedicated reps, referrals rose 1.5x compared to control regions. The project built strong relationships, aligned with hospital networks, and demonstrated ROI, leading to program expansion across additional markets.

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