Dunkin’ Donuts How Dunkin’ Donuts identified and activated existing DD Perks members with influenceAmplify branded content on Facebook and Twitter to get friends to join DD Perks online and install the Dunkin’ Donuts mobile app. Dunkin’ Donuts sent an email to existing DD Perks members to apply to a “VIP” program that was powered by Mavrck. Mavrck installed a conversion tag on dunkindonuts.com to track DD Perks sign-ups and used an integration with Kochava to measure mobile app installsThe Results 28k 3.4k 18.9k 3x 7x 435% Micro-Influencer Signups Social Posts Created Clicks from Friends on Posts Created Higher DD Perks Signup Rate Higher Mobile Install Rate Return on Influence

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