Case study ZALORA undergoes a partnerships makeover and boosts its referral program by 150%Situation Hampered by manual processes and a limiting affiliate platform Founded in 2012, ZALORA is the largest online fashion and lifestyle retailer in Southeast Asia. ZALORA offers its primary target customer, millennial women aged 20 - 35, an easy-to-use platform to shop, purchase and return a wide range of fashion and beauty products — making every day an "add to cart" kind of day. ZALORA is always on the search to find innovative ways to expand its reach without sacrificing the customer experience, creating a seamless journey from marketing to purchasing. With a focus on customer acquisition, the ZALORA team employed various channels, like social media, to attract and retain custome

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