Godiva: #GodivaInsider How Godiva powered content, conversation and commerce through their micro-influencer programTo meet the content demands of today’s fast-paced social landscape, Godiva needed to develop an efficient, authentic influencer-generated content strategy during key holiday seasons that delivered incremental value and sales. The goal was to increase Godiva brand awareness, traffic, and sales through high-quality influencer generated content during three seasonal campaigns: Holiday 2016: ‘The Box That Keeps Giving’; Valentine’s Day 2016: ‘Give Love, Give Godiva’; and Easter 2017 ‘Godiva Spring’. # GodivaInsider Program Overview ? Activate micro-influencers to create and share original branded content on their own Instagram feeds. ? Amplify and scale by repurposing mic

Join for free to read