Case Study

Data Enrichment and Identity Prove Powerful Performance Drivers For Digo and Dr. Martens

Data Enrichment and Identity Prove Powerful Performance Drivers For Digo and Dr. Martens

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Unstacked Data Solutions Unstacked Data Solutions Unstacked Data Solutions North America Retail U.S. Hispanics Data Enrichment and Identity Prove Powerful Performance Drivers For Digo and Dr. Martens CASE STUDY PANORAMA ID DATA MARKETPLACE FOR BUYERS Dr. Martens, one of the most recognized footwear brands in the world, wanted to reach and engage new consumers in the U.S. Hispanic community. With a cookieless world on the horizon, the iconic brand knew it couldn’t rely alone on first-party data gathered from site activity and customer lists. Dr. Martens sought the help of Digo Hispanic Media, the premium Hispanic audience network, to learn more about its diverse audience and reach them in an authentic and meaningful way. CLIENT Media owner and brand collaborate with L

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