US: Identity | Retail | People-Based Reach | First-Party Audiences LOTAME CASE STUDY AGENCY ENHANCES FIRST-PARTY DATA SCALE & ACCURACY FOR RETAIL CLIENTS WITH LOTAME CARTOGRAPHER RESULTS • 32% increase in first-party audience scale • Helped inform five new business pitches in five months CHALLENGE Deliver people-based metrics for audience creation, targeting, and measurement LOTAME SOLUTIONS Lotame Cartographer Empower believes in challenging the media status quo. That was especially true in the creative media agency’s search for an identity solution. Empower considered an ID consortium, building its own in-house solution, and third-party alternatives. This search was fuelled by its singular focus on helping clients thrive. As the global pandemic set in, Empower recognized

Join for free to read