WINNING BIG WITH THIRD-PARTY DATA ENRICHMENT
WINNING BIG WITH THIRD-PARTY DATA ENRICHMENT
2 PagesAPAC: Malaysia | Classified | QSR | 3rd-Party Data | Precision Targeting | Data Tech Mudah.my is Malaysia’s largest classified marketplace for buyers and sellers in Malaysia. Its site connects millions everyday to in-market shoppers for everything from cars to cameras, properties to pets, mobiles to motorcycles, treadmills to textbooks, and more. LOTAME CASE STUDY CLIENT WINNING BIG WITH THIRD-PARTY DATA ENRICHMENT Mudah drives 2.5x increase in CTR for QSR campaign using Lotame’s centralized data and tools OBJECTIVE One of Mudah’s QSR clients wanted to drive brand awareness and attract new customers by showcasing its gourmet restaurants across Mudah properties. RESULTS 2.5x higher CTR than benchmark CHALLENGE Drive brand awareness. Attract new customers. Our targeting capabi
