UK: Automotive | First-Party Scale | Monetisation | First Impression Targeting | Match Rate Global media and information group, Haymarket, owns specialist brands across verticals including its market- leading flagship auto brands What Car? and Autocar. The popular car news, reviews and opinion sites power consumer decision-making in the UK. With millions visiting every month, the brands rely on fast and complete data collection and activation to understand their audiences and monetise every opportunity. But Safari cookie blocking was obscuring the view of 35-40% of their audience and causing inventory pressures between browsers. This sophisticated client knew with confidence that they were making more money on Chrome and losing out on audience opportunities on Safari after an

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