CASE STUDY Client Profile Dr. Martens is an iconic British brand founded in 1960 in Northamptonshire. Originally produced for workers looking for tough, durable boots, the brand was quickly adopted by diverse youth subcultures and associated musical movements. Dr. Martens has since transcended its working-class roots while still celebrating its proud heritage and, six decades later, “Docs” or “DMs” are worn by people around the world who use them as a symbol of empowerment and their own individual attitude. Worldwide Data Retention and Protection for the Digital Age With 158 stores and 191 third-party stores around the globe — not to mention a burgeoning direct-to-consumer (DTC) business, which now includes 13 websites — Dr. Martens is the definition of a truly modern, global bu

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