Latin America: Dominican Republic, Finance, Data Tech, Analytics, Lookalike Modeling OMD Dominicana’s banking client sought new prospects for its personal loan product in the first quarter of the year, following a high-spending holiday season. The client challenged its agency to find an effective way to engage new prospects while keeping acquisition costs low. The finance category is notorious for exceedingly high CPA due to loan qualifications. LOTAME CASE STUDY OBJECTIVE LOTAME TECH SOLUTIONS DRIVE 5X INCREASE IN LEADS OMD Dominicana uses Lotame’s collection, modeling & optimization tools to engage prospects for regional bank. SOLUTION OMD Dominicana used Lotame’s Unstacked Solutions to collect, analyze, and model prospects with a high propensity for a personal loan. Effe

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