This 11:11 Systems case study highlights how Dr. Martens, an iconic global brand, modernized its data protection and retention strategy. Facing challenges such as the need for improved offsite backup, secure data access, mitigating unplanned downtime costs, and optimizing team resources, Dr. Martens sought a robust cloud-based solution. The company adopted 11:11 Cloud Backup for Veeam Cloud Connect and 11:11 Cloud Backup for Microsoft 365, shifting away from traditional on-premises infrastructure. This strategic move resulted in enhanced data resilience, global availability, improved performance, and eliminated the need for expensive hardware refreshes. The client expressed high satisfaction with the implementation process, noting 11:11 Systems' industry leadership in delivering compliant

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