Bombora’s iABM outperforms ABM platform in AppFolio’s head-to-head test
Bombora’s iABM outperforms ABM platform in AppFolio’s head-to-head test
4 PagesAppFolio tested Bombora’s intelligent Account-Based Marketing (iABM) solution against their incumbent ABM platform to improve campaign performance and measurement. Bombora’s iABM achieved superior results, including a 27% increase in account penetration, a 25% boost in account saturation, 2.5x higher CTR, and 27% lower CPM costs. Key features, such as real-time optimization, account-level frequency control, and detailed reporting, allowed AppFolio to gain visibility, enhance campaign management, and demonstrate measurable impact on target accounts. The collaboration highlighted iABM's effectiveness in driving cost-efficient, data-driven marketing outcomes.
