Informa’s Seatrade Maritime expands its customer base, product portfolio, and editorial insights with Bombora’s Data Co-op
Informa’s Seatrade Maritime expands its customer base, product portfolio, and editorial insights with Bombora’s Data Co-op
3 PagesInforma’s Seatrade Maritime leveraged Bombora’s Data Co-op and Company Surge® to enhance account-based marketing (ABM) efforts, refine editorial strategies, and launch new commercial products. Using Bombora’s intent data, Seatrade Maritime prioritized high-conversion accounts, tailored programmatic campaigns, and optimized content based on audience insights. This led to measurable success, including a 3.3% CTR, new recurring revenue streams, and expanded market penetration, particularly in South America. The partnership also enabled the launch of tailored ABM services, driving improved ROI and key account wins.
