Just Global utilized Bombora’s iABM solution to optimize ABM campaigns for a global cloud storage client. Facing challenges with traditional DSPs, iABM enabled targeted ad delivery to all accounts, including mid-sized and small businesses, while offering tools for optimization and transparent reporting. The collaboration improved ad delivery, aligned campaign goals with client expectations, and optimized marketing resources. By refining programmatic strategies and leveraging account-level frequency caps, Just Global successfully enhanced campaign performance and visibility, demonstrating iABM’s potential in tackling complex B2B marketing challenges.

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