The “Head-to-Head CRM Report” from SoftwareReviews compares Insightly CRM with Salesforce Starter using data from the January 2024 Emotional Footprint Award. Insightly outperforms Salesforce in key areas including ease of data integration, customization, implementation, and vendor support, earning an overall vendor capability score of 83% versus Salesforce’s 82%. On features, Insightly scores 85% to Salesforce's 82%, particularly excelling in sales management, marketing, analytics, and workflow. Insightly also has a stronger service experience with a +90 net score, exceeding Salesforce’s +87, especially in areas like being respectful, efficient, and effective.

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