Snowflake wins competitive deal with a high-touch ABM strategy
Snowflake wins competitive deal with a high-touch ABM strategy
2 Pages© 2022 Bombora www.bombora.com/data @bomboradata Snowflake delivers the Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. High performance and growth expectations drive Snowflake to continuously optimize its Account-Based Marketing (ABM) strategy to meet its goals. For each target account, there’s personalized sales outreach, custom content, landing pages and ads targeted at the prospect’s interests. A high-touch ABM strategy such as Snowflake’s requires strong account prioritization and coordination. Snowflake uses an account propensity scoring
