> PREVIEW INTEGRATE Orchestrating Demand Scale Demand Programs Without Compromising Quality Rackspace®, the #1 managed cloud company, has a large growth mandate as businesses move their IT infrastructure to the cloud. To meet its customer acquisition and revenue goals, Rackspace is focused on constructing a demand marketing infrastructure that can support scale without depleting resources or the quality of customer experiences. HIGHLIGHTS However, the breadth and complexity of today’s multi-touch marketing programs makes it very difficult for enterprise organizations such as Rackspace to scale marketing programs. Rackspace’s Demand Generation team needed a solution that could orchestrate demand marketing efforts to provide program efficiency, speed and transparency while boosting dat

Join for free to read