Splunk utilized Intentsify’s intent-activated lead generation to transform its marketing strategy, scaling back 1:1 ABM programs in favor of digital demand generation to increase marketing-qualified leads (MQLs) by 8x. By leveraging Intentsify’s precision intent data, Splunk optimized target account lists, content syndication, and lead nurturing strategies. Continuous campaign evaluation and a remarketing strategy further boosted pipeline performance. The result was a 3x ROI improvement and significant increases in qualified demand at reduced costs, solidifying Splunk’s observability brand presence while maintaining leadership in security.

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