Demand generation has grown into a crucial cornerstone strategy for B2B marketers. Businesses can effectively drive awareness, engagement, and, ultimately, conversions by employing targeted campaigns, personalized messaging, and strategic lead generation. But times grow tough as businesses are expected to do more with less. Research from Demand Gen Report shows that 47% of respondents said they are expected to grow revenue by 10% or more, while 16% are expected to grow revenue by more than 20%. However, one-third (32%) said they expect a decrease in their marketing budget. This guide will walk you through modern demand generation, shedding light on its evolution, current best practices, and potential future developments.

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