Automotive ? Campaign Study: Brand Awareness + Driving Walk-Ins to Dealerships 2 Automotive Digital Campaign and Insights Summary • Brand was outspent by a key competitor by 50% on TV • To counter, the strategy was to use Alphonso TV retargeting to extend reach and frequency via a multichannel approach • The car manufacturer extended reach by showing digital video ads to viewers of competitive TV ads, reaching people that normally watch different networks • To further extend frequency, the brand showed digital video ads to viewers of its own TV ads This study showcases the planning, execution and results from a TV-to-digital retargeting campaign conducted by Alphonso and Tremor Video DSP with a top U.S. automaker. The basics: 3 Automotive Digital Campaign Results • Highest (87

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