OUTFRONTmedia.com Testimonials T oyota is attempting to position its popular Corolla model to appeal to tech-savvy “Millennials” with a campaign that utilizes mobile technology at the heart of a multi-media campaign that leverages out-of-home and social media efforts, as well as digital and television ads. Highlights: Toyota’s campaign for the new Corolla incorporated mobile to target the millennial audience (defined as a people reaching youn

Join for free to read