Travel Brand Case Study alphonso.tv01 The Challenge. Reaching Premium TV Audiences on Mobile A major travel site had a healthy TV ad budget but was nonetheless being outspent by two of its top competitors by as much as 3X. The travel site needed a way to to more cost-effectively compete for share of voice and improve brand recall given the sizable TV ad spend of its competitors. 42.0% 14.5% 2.9% 7.4% 13.4% 6.3% 13.6% Brand Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Competitor 6 Brand's TV Spend compared to Competitors02 Analysis. Top Networks Where Competitors Ads Are Airing The competitor’s high TV spend included heavy spending during prime time, as informed by Alphonso Insights.. Its TV effect is evident in high aided awareness, as measured by a ComScore

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