QSR Case Study Brand Awareness + Driving Location Visits The Challenge Source : Alphonso TV Audience data 1st January to 31st March 2018 2 A major ice cream chain was having a difficult time capturing share of voice. In its category, the brand significantly lagged its key competitors in total airings. The quick service restaurant needed a way to compete cost-effectively to increase brand awareness and improve brand recall. Number of Airings for 3-Month Period 0 1000 2000 3000 4000 Brand Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 1,400 2,021 2,128 3,165 2,415 802Analysis If the brand targeted viewers of competitors’ TV ads, it could extend reach beyond its normally targeted shows, to shows such as Chicago Med, The Goldbergs, and Dancing with the Stars. Top Shows

Join for free to read