Case Study

Jaguar Automotive

Jaguar Automotive

Pages 1 Pages

OUTFRONTmedia.com Testimonials As part of its “Good To Be Bad” multi platform OOH, TV, print and online ad campaign, Jaguar brought a bit of England to the states with a first ever F train wrap! Highlights: The “It’s Good To Be Bad” campaign aligns the brand with its British heritage, playing off of the idea that many popular television and film villains have been played by British actors. Details: The interior of the train featured a mysterio

Join for free to read