How TV Increases Store Foot Traffic Raising Brand Awareness + Increasing Store Visits2 SoV by Total Ad Airings Source : Alphonso TV Audience data 17th April to 13th May 2018 The Challenge A major retailer was having a difficult time capturing share of voice in a competitive market. In its category, the brand significantly lagged behind its key competitors in share-of-voice. The store needed a way to compete cost-effectively to increase brand awareness and drive store visits. Brand 21.5% 6.6% 25.5% 13.1% 12.4% 21.0% Competitor 5 Competitor 1 Competitor 2 Competitor 3 Competitor 4Analysis of TV Audience: Brand vs. Competitors Competitors were reaching different audiences, including viewers of networks such as Discovery Family, CMT and truTV. Top Networks Brand Only Competitors Only

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