HOW TO BE SMART IN A WORLD OF “EVERYONE’S THE SAME” MARKETING TRIAD AUTOMOTIVE CASE STUDYTRIAD AUTOMOTIVE CASE STUDY USING VIRTUAL SALES EVENTS TO ENGAGE MORE CAR BUYERS Triad Automotive Group is the parent company to three Honda dealerships; Johnson City Honda, West County Honda, and Cape Girardeau Honda. Key to the company’s growth is increasing the number of high quality leads and car sales. Joe Trujillo is a managing partner in all three locations and he saw the chance to help shoppers move from shopping to buying quicker and easier by working with J&L Marketing and using Virtual Sales Events. Over 90% of U.S. car buyers use the Internet to research their next purchase. Less than 16% of the research is done on a dealer’s website. The average time shoppers stay on Triad’s si

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