Home Improvement Goal The client wanted to generate a high number of phone calls from potential customers looking for contractors to perform home improvement projects, such as window installation, HVAC maintenance, fence installation or cabinet installation. Details The client’s goals required UpSnap to pursue a particular demographic and level of income. For this mobile advertising campaign, UpSnap sought to target homeowners more than 35 years of age. Campaign managers used UpSnap’s Caller Analytics tool to profile successful leads generated by the campaign. Results The customer received more than 100 calls per day per line of business during their peak selling season. Moreover, the campaign was right on target in terms of the type of customer the client wanted to attract: 97.7% of calle

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