Wireless Providers Goal One of the major wireless providers in the U.S. (33 million customers and more than $20 billion in revenue) wanted to alert consumers of its new 4G data plan. Details A longtime client, the wireless company engaged with UpSnap to launch a nationwide branding campaign to spread awareness of the new 4G plan in main U.S. markets. The company needed to target much of the U.S. as quickly as possible. In response, UpSnap devised a campaign involving an SMS message with a teaser opt-in, and separate message with details of the offer and savings. The campaign also utilized a unique URL for tracking. Results UpSnap delivered three million targeted impressions to major U.S. areas. Results for the two-part SMS campaign were as follows: Teaser opt-in rate: 9.8% “Hear more” opt-

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