Bus Rental Goal One of the nation’s largest bus rental companies launched a trial mobile advertising campaign through UpSnap to test mobile pay-per-call advertising. Details UpSnap handled all creative design for the campaign, developing banners and click-to-call pages to generate conversions. In addition, UpSnap used its proprietary caller analytics tool to profile callers in order to boost conversion rates. Results The campaign generated more than 1,000 billable calls for the client, more than 40% of which went more than three minutes in length. The initial campaign was restricted to the New York City area; due to the results from the pilot campaign, the client indicated interest in rolling out a nationwide program the following year.

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