Retail Outlets Goal A major retailer with more than 1,000 locations in the U.S. and Asia asked UpSnap for an effective, direct way to increase store traffic by reaching potential customers near new store openings. Details UpSnap developed and launched a pilot campaign to spread awareness of new store openings in three stages: Two weeks before opening Day of the opening Two weeks after opening Using local targeting, UpSnap identified the most critical regions to target via ZIP code and surrounding communities. To generate maximum interest, UpSnap aimed for one-on-one personalized communication, complete with SMS messaging, to maximize results. Results The initial pilot campaign generated a total of 125,002 unique impressions: Pre-opening: 57,779 Day of opening: 7,567 Post opening: 59,658 Th

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